Adams Street Partners seeks to invest in recurring revenue-based service companies where technology either enables the business model or allows it to scale as transaction volume increases. Adams Street pays particular attention to the size and competitiveness of the addressable market, the methods used to distribute the offering (especially when selling to small and medium enterprises), and the return on investment and scalability of each sales and marketing dollar spent. Particular areas of interest in this sector include information services, communications services, marketing services, consumer services, transaction processing, financial services and human resources.
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